Monthly Archives: August 2010


Using social media as an outlet to vent or rave about a brand

A recent Harris survey revealed that 34% of adults have leaned on their preferred social media outlet to air their feelings about a company, brand or product. It goes to show that people want to break through the clutter of marketing and advertising and get firsthand recommendations about the products and brands they are interested [...]

Can Businesses Afford To Be Without PR?

Public Relations can, and has been proven to be, a crucial factor in a successful corporate communications program. But it’s not only about publicity - it’s about a company developing the strategic message(s) it wants known, and then getting out them out to its publics. According to a Financial Post article “PR More Vital Than [...]

B2B Social Media Has Caught On—and Spending is Set to Explode

In the recent past, most business-to-business (B2B) marketers were cautious in their use of social media. According to a 2009 Forrester Research report entitled “Social Media Playtime Is Over:” • Social media budgets remain miniscule compared to the rest of interactive marketing. Three out of four marketers say their social media spend is $100,000 or [...]

Video Conferencing to Enhance your Business

Are you “skyping” yet? In a March 2010 article, USA Today cited a survey on the use of video conferencing, where 45% of respondents said that in five to 10 years, they expect to use video conferencing frequently to communicate with family, friends or colleagues. Thirty percent predicted that in 10 years video calling would [...]

Social Networking For a Healthier Workforce

In today’s financial climate, it’s more important than ever to cut costs wherever possible. One way employers can achieve cost savings in today’s tough economy is through workplace wellness programs. Not only do such programs reduce rising health care costs and increase productivity, but they also help employees live healthier lifestyles. A 2009 study conducted [...]