Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for June, 2010

The “New” Media Tools and Healthcare Marketing

Feeds, blogs, podcasts, VOIP – welcome to the world of new media, also sometimes referred to as social media, where the worlds of communications and digital technology converge. What exactly […]

Is Twitter “Much Ado About Nothing”? Hardly!

“OMG I just had the best chocolate croissant at the Corner Bistro this morning!” This and similar irrelevant tweets are the type of messages primarily posted when Twitter first came […]

Company spokespeople: not just a source of company news

Many companies almost exclusively use their spokespeople to promote the company and its news. While this is definitely one important way to get the word out, especially to specific target […]

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