Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for May, 2010

Obesity Epidemic Inspires Calorie Data Requirement in Health Legislation

Included in the recently signed healthcare reform bill is a new measure requiring restaurant chains to post calorie information on menus and drive-through signs, effective as soon as 2011. The […]

McKinsey Agrees with Scott Public Relations . . . .

You know that warm feeling of validation when the experts agree with a position you’ve been advocating? Well, I have it right now, after reading “Four Ways to Get More […]

Words of Wisdom from the Halls of RIMS . . . .

This year’s Risk and Insurance Management conference in Boston (April 24 – 28) was a far cry from the recession-induced gloom of 2009 – even though it rained the last […]

The “Web 2.0” Tool that Will Catapult Your Marketing and Public Relations with Measurable, Exponential Results

Where should you spend your marketing dollars this year to get the greatest impact? Getting media coverage? Upgrading your website? E-mail marketing campaigns? Start a blog? Newsletters? Sales materials? Or, […]

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