Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for April, 2010

You got the interview. Now, how do you make sure that your most important points are included in the article?

Interviews are not conversations. You need to know exactly what you want to communicate to the reporter and hence, to the readers/listeners. To make sure you stay on point, decide […]

Can there be prosperity in a recession?

Economists are predicting that for most industries, there is finally a light at the end of the tunnel. But in the public relations sector, the tunnel was never very dark. […]

Leveraging PR for Direct E-mail: A Success Story

Getting the attention of your prospects and customers is a Herculean task in today’s world of 24/7 communication bombardment. In the new digital world, content is king and PR — […]

PowerPoint Presentations: The Good, the Bad, and the Ugly

Do you groan whenever you’re subjected to a PowerPoint presentation? You’re not alone. Few business tools are more blatantly misused and abused than PowerPoint. Some top business people are so […]

Sign Up for New Einsights
  • This field is for validation purposes and should be left unchanged.