Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for March, 2010

Seven Steps to Thought Leadership in 2010 – and Beyond

Everyone wants to be one. No, it’s not a celebrity, an astronaut, or a lottery winner. Everyone wants to be a thought leader – that elusive combination of intellect, personality, […]

Made to Stick: Why Some Ideas Survive and Others Die*

Nora Ephron is a screenwriter whose scripts for Silkwood, When Harry Met Sally, and Sleepless in Seattle have all been nominated for Academy Awards. Ephron started her career as a […]

The Incredible Shrinking Editorial Staff – So Who’s Covering the News?

There is a story behind the headlines about the year’s economic freefall: newsrooms are decimated around the country. Senior staff, cub reporters, editors and managers are victims of layoffs and […]

Summing it up in 30 seconds – Your elevator pitch — and how to make it better

Quick! What’s your elevator pitch? You never know when a chance encounter can open a door to a new business opportunity or publicity for you and your business. Business guru […]

Online Contests Are Simple PR Wins

Online contests are an excellent PR strategy to help boost website traffic and increase your company’s visibility. In particular, social media—including blogs, Twitter, and Facebook—provide real value to PR campaigns. […]

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