Monthly Archives: January 2010

//January

Finding Your Secret Sauce. . .

It’s not about fine dining (apologies to the disappointed “foodies” out there), but about your message – that unique, compelling shorthand that perfectly communicates why your company is special and desirable. In our client relations, I’ve seen more interest in the last four years in creating compelling messaging, and the recognition that this exercise is [...]

Let’s resolve to nix these corporate clichés in 2010!

Anyone who works in a business environment these days has no doubt had his or her fill of trendy buzzwords and overused corporate jargon. This annoying "Business Speak" attempts to transform simple language into words designed to impart vast knowledge and business acumen. As we’ve all seen for ourselves, unfortunately, such mumbo jumbo fails to [...]