Marketing to the Mature Marketplace

For the first time in our nation’s history, one in three Americans are over the age of 50. Moreover, by 2010, the 50+ population will grow by 41 percent while the -50 population will grow by a mere 1 percent. This presents new challenges for companies that want to target this market. This recent shift [...]

Marketing to the Mature Marketplace2019-05-08T17:09:13-07:00

“Reporters Dish On Healthcare Reform – and What They Really Want”

Recently, I attended a PRSA (Public Relations Society of America) Media Breakfast, where healthcare public relations professionals in the Los Angeles area “skipped out” of the daily office grind to meet with a panel of healthcare reporters and producers from both print and broadcast media: Los Angeles Daily News, KNBC-TV Channel 4 and California Broker. [...]

“Reporters Dish On Healthcare Reform – and What They Really Want”2019-10-12T23:36:18-07:00
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