Monthly Archives: October 2009

//October

The Future of Healthcare Journalism: Foundation News Bureaus?

The news media has taken a hard hit in today’s faltering economy. For almost a decade, traditional print media has been losing readership to online news sources that can provide up-to-the-minute information, often at no charge. Those of us who work closely with the media see first-hand the impact of fewer and fewer reporters struggling [...]

Boutique PR Agency vs. Corporate PR Agency

An interesting post from blogger Danny Brown at Press Release PR makes the case for the boutique agency. In today’s volatile economic climate, companies weigh every expenditure against the value they receive. Here’s where a value of the boutique public relations agency comes into play. Boutiques are coming into their own as companies are more [...]