Monthly Archives: February 2009

//February

Public Relations: Measuring ROI

How does one go about measuring the results of PR? This is a question that has been asked since the dawn of the profession. The answers today are different from what they were even a few years ago. Measuring the impact of public relations has never been a more critical issue. When the economy turns [...]

Referral Marketing

Many healthcare organizations today rely on mass advertising and marketing campaigns to get their organization or message in front of a particular target audience. This technique may help to build name recognition and brand awareness, but also it involves a large degree of inefficiency and waste. For instance, this technique may generate interest, but some [...]

How to Measure the Value of a PR Program

What could be more timely for today's economic conditions? Are you getting what you pay for with your marketing and PR program? Are the results worth the investment? More importantly, how can you measure the results of something like public relations, which by definition is designed to "influence" behavior? Those are good questions. Today more [...]

Twitter Helps Engage With Customers

The crash of U.S. Airways Flight 1549 is just one of the latest examples showing how platforms such as Twitter are evolving beyond social messaging services into interactive news sources that corporate executives have to consider and monitor in their communications programs. Almost immediately after Flight 1549 slid safely into the New York's Hudson River, [...]