Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for February, 2009

Public Relations: Measuring ROI

How does one go about measuring the results of PR? This is a question that has been asked since the dawn of the profession. The answers today are different from […]

Referral Marketing

Many healthcare organizations today rely on mass advertising and marketing campaigns to get their organization or message in front of a particular target audience. This technique may help to build […]

How to Measure the Value of a PR Program

What could be more timely for today’s economic conditions? Are you getting what you pay for with your marketing and PR program? Are the results worth the investment? More importantly, […]

Twitter Helps Engage With Customers

The crash of U.S. Airways Flight 1549 is just one of the latest examples showing how platforms such as Twitter are evolving beyond social messaging services into interactive news sources […]

Sign Up for New Einsights
  • This field is for validation purposes and should be left unchanged.