Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for January, 2009

The impact of the Baby Boomers on healthcare marketing!

Baby Boomers -that 76 million-member generation that has shaped so much of American culture for the past 50 years-are a dominant force in healthcare. This is a generation, after all, […]

The Power of Storytelling

Public relations has sometimes been referred to as “The Art of Storytelling.” How effective are stories in changing behavior? A recent research study conducted by Dr. Linda Larkey, faculty member […]

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