Monthly Archives: January 2009


The impact of the Baby Boomers on healthcare marketing!

Baby Boomers -that 76 million-member generation that has shaped so much of American culture for the past 50 years-are a dominant force in healthcare. This is a generation, after all, that has defined consumerism, far outspending their parents or even the generations that have followed since. Boomers are modern day super-consumers who have grown up [...]

The Power of Storytelling

Public relations has sometimes been referred to as “The Art of Storytelling.” How effective are stories in changing behavior? A recent research study conducted by Dr. Linda Larkey, faculty member of the University of Arizona College of Medicine, measures the impact of storytelling on human behavior. Researchers at the University of Arizona, Dept. of Family [...]