For the first time in our nation’s history, one in three Americans are over the age of 50. Moreover, by 2010, the 50+ population will grow by 41 percent while the -50 population will grow by a mere 1 percent. This presents new challenges for companies that want to target this market. This recent shift [...]
Recently, I attended a PRSA (Public Relations Society of America) Media Breakfast, where healthcare public relations professionals in the Los Angeles area “skipped out” of the daily office grind to meet with a panel of healthcare reporters and producers from both print and broadcast media: Los Angeles Daily News, KNBC-TV Channel 4 and California Broker. [...]
The news media has taken a hard hit in today’s faltering economy. For almost a decade, traditional print media has been losing readership to online news sources that can provide up-to-the-minute information, often at no charge. Those of us who work closely with the media see first-hand the impact of fewer and fewer reporters struggling [...]
An interesting post from blogger Danny Brown at Press Release PR makes the case for the boutique agency. In today’s volatile economic climate, companies weigh every expenditure against the value they receive. Here’s where a value of the boutique public relations agency comes into play. Boutiques are coming into their own as companies are more [...]
In her best selling book, Rubies in the Orchard, marketing guru Lynda Resnick discusses the challenges her company faced in bringing POM, their natural, all-juice pomegranate drink to market – namely, how could they stand out on a supermarket shelf crammed with dozens upon dozens of competing bottled waters and fizzy sugar-laden sodas? “Many of [...]
What’s the biggest problem facing business communications today? The overwhelming desire among many people to make things more complicated than they are, or need to be. But simple does not mean “dumb.” And clear does not mean “basic.” Use these four questions to help improve your skills as an effective communicator: Big Question #1: “What [...]
Medical Wiki’s By Danielle Rice In a medical wiki, authorship is limited to physicians who share knowledge about health, medicine and the body among other medical professionals and the general public. Currently, there are 70 active medical wikis on the web to cater to the growing number of people looking for health information and advice [...]
We first wrote about the new phenomenon of “twittering” several months ago. In that short time, twittering has continued to evolve as a significant new communication channel. With messages limited to 140 characters, senders are forced to be succinct and frequently update their tweet; for recipients, twittering offers a quick and easy means for staying [...]
Conventional wisdom says that companies that strive for continuous improvement and outstanding service will see high customer loyalty and increased brand value. But according to “The Paradox of Excellence,” a book by David Mosby and Michael Weissman, the reverse may be true: superior performance is instead taken for granted and undervalued by the marketplace, leaving [...]
How does one go about measuring the results of PR? This is a question that has been asked since the dawn of the profession. The answers today are different from what they were even a few years ago. Measuring the impact of public relations has never been a more critical issue. When the economy turns [...]
