Monthly Archives: October 2008

//October

The New Media: What Is It and What’s In It for Me?

Web 2.0 and the dominance of the Internet as the primary communication channel today is creating a significant opportunity for companies to build brands, attract and convert prospects, and drive the public relations “buzz” that delivers share of mind and share of market. It’s easy to get buried in an avalanche of new terms – [...]

Study Shows How Journalists are Influenced Today

Companies spend millions of dollars on their media relations programs to reach and influence journalists. A new study reports important new information on how journalists get and receive information that will - and should - improve the effectiveness of these media relations efforts. Specifically: - Firms should make sure their online newsrooms and websites are [...]