Einsight Blog

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Einsights

The Scott Public Relations Healthcare, Insurance and Technology Public Relations Blog

Archive for October, 2008

The New Media: What Is It and What’s In It for Me?

Web 2.0 and the dominance of the Internet as the primary communication channel today is creating a significant opportunity for companies to build brands, attract and convert prospects, and drive […]

Study Shows How Journalists are Influenced Today

Companies spend millions of dollars on their media relations programs to reach and influence journalists. A new study reports important new information on how journalists get and receive information that […]

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