A lot has changed in social media since BusinessWeek’s landmark 2005 article, “Blogs Will Change Your Business,” which still attracts readers. After compiling hundreds of survey responses and other research, the authors realized the focus of their story missed an even bigger issue: that blogs are just one of the many do-it-yourself tools on the [...]
Success comes from out-of-the-box thinking – connecting the dots in an innovative, intuitive way to spot opportunities. Council of Experts member Seena Sharp is well named. A nationally known expert in the science of competitive intelligence, Seena’s analysis and insights help businesses around the globe achieve breakthrough success. Her “SharpInsights” bulletins may be the catalyst [...]
Web 2.0 and the dominance of the Internet as the primary communication channel today is creating a significant opportunity for companies to build brands, attract and convert prospects, and drive the public relations “buzz” that delivers share of mind and share of market. It’s easy to get buried in an avalanche of new terms – [...]
Companies spend millions of dollars on their media relations programs to reach and influence journalists. A new study reports important new information on how journalists get and receive information that will - and should - improve the effectiveness of these media relations efforts. Specifically: - Firms should make sure their online newsrooms and websites are [...]
Why are some CEO’s sought after by the media for interviews and opinions, and not others? We pondered this question after participating in a recent webinar by Bulldog Reporter, “Placing Spokespeople in the Press: How to Turn Your Expert or CEO into a Media Darling,” comparing the advice presented in this program with our own [...]
Hello! Joy Scott here, writing this note from the PRSA (Public Relations Society of America) Counselors’ Academy, an annual meeting where the most experienced PR professionals from around the U.S. gather to share best practices, identify trends, and stay a step ahead in our field. In my experience, this gathering provides more “brain food” than [...]
Sales Expert Identifies Pitfalls for Entrepreneurs The number one mistake that start-up companies make in sales is targeting the wrong person, according to Bill Behnke, a “serial sales manager” for entrepreneurial firms. Behnke, a member of the Council of Experts for Scott Public Relations, a PR and marketing company specializing in the healthcare, insurance and [...]
The Wall Street Journal has long been the “Holy Grail” of business media for companies seeking high profile coverage. It’s also the pacesetter in how business and consumer reporters around the world report the news. For example, the Journal’s style of drawing a reader in with a personal story is now ubiquitous in print and [...]
